Campaign Toolkit
400+
99% of companies have Big Oil in their retirement savings plans. You can change that by making climate-friendly investment options available to you and your colleagues, growing your impact beyond your personal investments and helping to move the trillion dollars of US retirement savings that are invested in Big Oil.
Take Action
Quick
Game-changing
Move your own savings
Do you have your own savings invested in the stock market? Find fossil-free options to move your savings into.
Email your HR
Does your employer offer a retirement plan? Ask for a climate-friendly investment option on your plan.
Share with your friends
Share this message to inspire your friends, family, and colleagues to join you in moving their money out of Big Oil.
Activate your coworkers
Reach out to colleagues who may want to stop investing in Big Oil too. Create a movement at your workplace.
Influence other pools of money
Are you saving for college? Join the movement to get climate-friendly college savings plan options in your state.
Comment on celebrity posts
Liking and commenting on celebrity posts helps newsfeeds share this cause with a wider audience.
Who has joined the campaign
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Share Celebrity Posts
Commenting on their posts helps newsfeed algorithms bring it to more people.
Collab of Mark Ruffalo, Susan Sarandon, John Leguizamo, Kelly McCreary, and Stand.earth
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Collab post with Don Cheadle, Rosario Dawson, Patrick Adams, Troian Bellisario, and Stand.earth
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Email your HR
When employees ask for climate-friendly investment options in their retirement plans, HR often listens. Your input can significantly influence the types of funds offered. By voicing your concerns and preferences, you help pave the way for everyone in your organization to protect their savings and the planet from fossil fuels.
Short option
Subject: Request for Climate-Safe Investment Option
Dear HR,
Can we please add a climate-friendly investment option to our 401(k) line-up? I'd like an option to invest our retirement savings without investing in fossil fuel companies, and to have the shares I own voted for a positive climate future. The inclusion of fossil fuel companies in our current plan options adds unnecessary risk and volatility.
Best,
[Your name]
Long option
Subject: Request for Climate-Safe Investment Option
Dear Benefits Manager,
I am writing to formally request the inclusion of a climate-safe investment option in our retirement plan. After reviewing the available investment options in our plan, I believe that our current offerings do not adequately address the financial risks associated with climate change and its growing impact on the global economy.
Managing financial risk is critical to protecting both the immediate stability and long-term growth of our retirement savings. Climate-related risks—including those related to the transition away from fossil fuels, regulatory changes, and physical impacts like extreme weather events—pose significant financial risks across multiple industries. These risks have the potential to create volatility, devalue assets, and impact investment returns. A comprehensive approach to risk management should account for these financial threats to plan participants’ savings.
One way to address these risks is by adding an investment option that actively manages exposure to climate-related risks. Studies indicate that investment options incorporating climate risk management—such as those focused on renewable energy, clean technologies, and sustainable industries—can offer competitive returns while mitigating risks. Many institutional investors and retirement plans are already adopting these strategies in line with evolving industry standards for prudent risk management. Providing a climate-safe investment option would be a financially prudent step towards strengthening the resilience of our retirement savings and protecting plan participants from unnecessary risk.
I respectfully urge [Retirement Plan Name] to review our current investment offerings and consider the implementation of a climate-safe option. Doing so would reflect a commitment to the long-term financial well-being of plan participants.
Thank you for your attention to this important matter. I look forward to discussing this further and learning about any plans or timelines for reviewing and potentially updating our investment options.
Sincerely,
[Your name]
Email your coworkers
Asking your coworkers to join the cause helps build momentum and capture the attention of company leadership. By rallying a critical mass of colleagues, you can bring this issue up their priority list.
Letter to your coworkers
Subject: Join Our Campaign for Climate-Safe Retirement Investing!
Hi [Name],
Our retirement funds are more than just savings—they're our deferred wages and our vision for the future. But too often, they're invested in industries that contribute to the climate crisis.
We’re calling on retirement plan administrators to offer investment options that responsibly manage climate-related risks, limit exposure to fossil fuels, and support clean energy and sustainability.
✔️ Transparency: Full access to plan documents
✔️ Climate-safe investment options
✔️ A united movement demanding better
📝 Take action, spread the word, and join us in fighting for sustainable retirement options. [Insert Website/Signup Link]
Thanks for being part of this change!
In solidarity,[Your Name][Contact Info]
Common Questions
